Media Kit for physicians for Hair Transplant Repair Day and Fight the Fight Campaign

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Note: This is a resource page for participating physicians. Visit the Consumer Facing Page for Hair Transplant Repair Day: HairTransplantRepairDay.org. Please use that link when sharing along with the hashtag #hairtransplantrepairday.

Media Kit

The following media kit contains various media materials with different links. If you would like to access the videos and images all in one file, click here.

Participate in Hair Transplant Repair Day November 11, 2023

How Hair Transplant Repair Day Works

ISHRS Physician Members or members of a Global Council Society who wish to participate may add their name to the HairTransplantRepairDay.org page.
Potential patients may reach out individually, as they choose, to listed physicians.
Some may already have a reparative case in which they plan to perform on 11/11.

Promotion for Participating Physicians

We hope your patient will be happy to share their story. If you have permission to share, we can then post the story with your name on the Fight the FIGHT website in your language and/or translate it to English.
Various paid media on Google and social media will be initiated for the event to gain exposure.
Various press releases will be distributed for journalist attention.
Zoom meeting open to consumers for a Q & A and discussion on the “Art of Hair Transplantation”.
Video to discuss the risks and what is happening in different countries.
Pre-event video or article submissions talking about the event and your case and the event will be promoted on social media.

Download Media Kit Hair Transplant Repair Day For Participating Doctors

We have created media materials that can be customized with your practice information and shared with media in your local community. This will help spread the word about your participation in World Hair Transplant Repair Day and the mission of the Fight the FIGHT campaign.

The following documents can help you communicate our efforts to the media:

Press release template — introducing World Hair Transplant Repair Day, your participation and how local victims can apply. You may edit with your own quote.
Sample pitch letter — an introduction to the press release template announcing your participation and offering you as a reputable local resource.
Sample patient letter — you may send to your patients to let them know about your participation in World Hair Transplant Repair Day and the Fight the FIGHT campaign.

Click on the images below for the documents.

Feel free to edit the quote in the press release template to one of your own.

Action Items for Participating Physicians

Let us know of your participation: Send an email to [email protected] to let us know of your interest in your participation so we can add you to the list of participating physicians on the consumer landing page located here: HairTransplantRepairDay.org
Share a video talking about the event on your social channels and link the video to your communications to patients. Use the #hairtransplantrepairday, #ISHRS & #FightTheFIGHT hashtags on social media.
Create a page on your website. Here are 2 examples: Dr. Marco Barusco and Dr. Ricardo Mejia
Request your custom “I Am Participating” tile. Please send in your current headshot and optional, an image of you performing a hair transplant surgery. Email to [email protected].

Examples “I am Participating” custom image

How you can Help If You Do not have a Case for Hair Transplant Repair Day

Visit the public facing page for Hair Transplant Repair Day and share on social media: HairTransplantRepairDay.org
If you do not have a case, you can send the press release to local journalists and get interviewed to share about the event and Fight the FIGHT campaign. Note: this press release is approved language and cannot be altered in any way. See additional resources below for the campaign.
Follow ISHRS social media channels for various content pieces and share them. Or you can download the images from this link.
Send a letter to your patients in your language letting them know about the event and the Fight the FIGHT campaign and if they know someone who has had a botched hair transplant. Download patient letter template here.

Fight the FIGHT Awareness Campaign Resources

Global Council Unified letter & Position Statment on the qualifications of scalp Surgery

Position Statement on the Qualification for Scalp Surgery here.

Send an email to your local ministry of health with the following:

Send Global Council Unified Letter. Download here.
Customize Sample Intro letter for the Ministries of Health. Download editable Word document here. View PDF here.
Send link to ISHRS Position Statement for Qualifications for Scalp Surgery. Link here.

We have all the content for the Fight the FIGHT campaign in the following languages. Each is its own microsite. You can easily navigate between the different languages by clicking on the top left when you are browsing. If you would like to have a microsite in your language, please translate the pages in this document.

English: https://fightthefight.ishrs.org/
Arabic: https://ftfarabic.ishrs.org/
Italian: https://combattifight.ishrs.org/
Portuguese: https://combataosfight.ishrs.org/
Spanish: https://luchafight.ishrs.org/
German: https://kampffight.ishrs.org/
Greek: https://palifight.ishrs.org/

Please take a moment to view the valuable content and share in your email newsletters to your patients, social media audiences, and to your colleagues. We have case studies, FAQ pages, warnings, press releases, position statement and much more.

Take the Pledge – #ITooktheISHRSPledge

Download instructions here.

See pledge examples on Instagram.

Download Videos and Images in Various Languages

Download the awareness campaign images and videos in various languages here.

Currently we have English, Spanish, Portuguese, Italian, Arabic and Greek. German coming soon. If you would like to have images and videos in your language, download this Word document and send us the translation.

Download Fight the Fight Powerpoint Presentation in various languages

Download in English, Spanish, Portuguese, Italian or Arabic to use as a presentation in a meeting or event or to share with your colleagues. Download here. Let us know if you would like to translate in another language by sending us the translation to [email protected].

Send Translated Press Releases to Your Local News Media

We have several press releases published related to the Fight the FIGHT campaign on this page. Help spread the word by translating in your language and contact your local news media. If you translate any press release please forward it to us so we can add to the resource area for all members.

Send a letter to Your patients and Friends

Send a letter to all your patients and friends. Download sample letter here.

Make a Donation

Please Join the ISHRS Annual Giving Fund and help us in our Fight The FIGHT campaign with a donation! It is crucial that we have member support. Please make a donation to help support the battle against the unlicensed practice of medicine. To donate to the “Fight the FIGHT” campaign, go to this form.

Submit Your Articles Images or Videos

We need your help in providing good content in your native language to share in the micro site. We are accepting articles or case studies mainly in English, Spanish, Portuguese, Italian and Arabic. If you have articles in your other languages, we will accept submissions and post them once additional languages are set up. The articles can be either a case study that you have from a patient that comes to your office for a repair or an educational article for the consumer about various topics such as what is a good hairline design or achieving good density. These articles can be added to the Google Ad Grant program for additional exposure and your name will be credited as the author. Please send your submissions to [email protected]

Please download here: Waiver download.

Content Submission Guidelines

Content Submission Steps

Capturing Original Content of Negatively Impacted Patients Due To the Unlicensed Practice of Medicine

Gaining access to images and/or videos that you capture, of the negatively impacted patients who personally visit you, could offer the Campaign meaningful content that we may wish to utilize. However, just getting content of any type, form or quality will not be helpful because in today’s content driven world the quality and consistency of this content is vital.

Sharing Your Original Content with the ISHRS

When you share your content, it will be reviewed internally and may be selected for use on ISHRS website(s), educational materials or campaign advertising.

The Legal Needs for Your Original Content and The ISHRS

Image Rights, Waivers and Potential Lawsuit for Copyright Violations

What is the waiver?

We have a waiver document for all patients, who ISHRS doctors or staff photograph, to sign. Currently, this is in paper form, but we are likely moving towards an electronic document with an e-signature where some type of additional identification confirmation e.g. a Driver’s License or other Government Issued identification may also be needed to confirm the signer’s identity.